EMEA Product Marketing/Analyst (Senior)
The EMEA Product Marketing Analyst is responsible for the product marketing strategy and execution together with sales enablement across in EMEA. The successful candidate will play a critical role in driving the adoption of Dyn’s DNS through excellence in “as a service” infrastructure technology marketing.
You are expected to be an expert in your field. You will need broad and deep knowledge and understanding of DNS and cloud infrastructure and will have experience in developing compelling product propositions that drive market expansion.
This is a senior role reporting to the EMEA Marketing Lead and will collaborate closely with Global HQ, partnering with Engineering, Product Management and Sales Leadership. The role requires excellent domain knowledge and a combination of visionary, strategic and pragmatic delivery skills.
Provide strategic product marketing leadership, engaging and guiding the EMEA market to Dyn’s managed DNS and/or any other infrastructure solution launched over time.
Evangalise Dyn+Oracle managed DNS (and other infrastructure services) to internal audiences and external experts through published articles, technical product demonstrations, presentations and speaker engagements to build a vibrant tech community of influencers, advocates and experts.
Be the regional owner of competitive insight, market intelligence, product information, technology thought leadership, product marketing content and sales enablement ensuring that product, marketing and sales are aligned and able to capitalize and convert the EMEA market opportunity
· Define and communicate product management strategies, pricing, positioning, objectives and action plans to improve short and long term sales results and collaborate with HQ to ensure alignment globally.
Undertake objective analysis through various research sources to ensure that products of strategic interest for Oracle+Dyn evolve into compelling customer propositions that match market dynamics – resulting in new logo acquisition growth, enhanced engagement and improved marketing ROI
Working with the EMEA Enterprise Marketing Program Manager and Sales Leaders develop demand generation programs to drive customer acquisition and define (or refine) targeted propositions for new segments and EMEA territories to maximize revenue growth
· Create a methodology to capture and analyse sales results with a view to constantly improving go-to-market activities and drive improvements based on data, customer requirements and market trends
Develop and deliver enablement programs with supporting content to ensure that EMEA sales teams have unrivalled expertise of products/services, use cases and competitors/competitive solutions
Identify a clear set of KPIs for and consistently monitor and report on progress, impact and consistency of product marketing activities in region
Aligning with Global HQ, lead the management of the product lifecycle in region from launch to end-of-life and ensure that launches are timely, effective and KPis are delivered.
Ownership of product marketing content in region and responsible for developing a range of marketing collateral and technical information to support demand generation, decision making and sales enablement
Oracle’s Dyn is a pioneer in DNS and a leader in cloud-based infrastructure to connect users with digital content and experiences across a global internet. Dyn's solution is powered by a global network that drives 40 billion traffic optimization decisions daily for more than 3,500 enterprise customers, including preeminent digital brands such as Netflix, Twitter, Linkedin and CNBC. Adding Dyn's best-in-class DNS and email services extend the Oracle cloud computing platform and provides enterprise customers with a one-stop shop for Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS).
Dyn is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veteran status or any other characteristic protected by law.